He’s also tried and tested a lot of marketing techniques – he didn’t find that email marketing worked for him. Justin used Envato Market to sell his templates and they help with advertising. He also would try to learn a new technique that not many people were using – such as text on screen and the background plays behind it. When Justin creates something, he looks at what will work well in the market. If you are going to look at what will work you have to enjoy what you do because if you don’t, this will come across in your work.
He created a Final Cut Pro version of a template he was already selling and it outsold the After Effects template 6-1.ĭon’t start creating templates with the sole purpose to make money.
Justin soon realised that Final Cut Pro was completely undersaturated compared to After Effects. He did some research and noticed that it was more multi-purpose motion graphics that seemed to sell well, so he started creating these – things like titles and lower thirds.īefore he knew it, he had a thriving side hustle that was generating him passive income. He wasn’t getting enough work for 3D projects at the time and so he started using Envato as a way to make his portfolio more diverse – if he sold anything, that was simply a bonus. He started building templates for Final Cut Pro more as a way for him to start commissioning his own personal projects. For half of this time he worked for companies and for the other half, he’s been freelance whilst also pursuing different personal projects.
Justin Archer has been a professional motion designer for the past nine years.